Alfred Coffee, the Los Angeles based coffee shop chain that coined and trademarked the phrase, But first, coffee, is inherently Instagrammable. So, when American Airlines asked us to design a set of collaborative coffee sleeves and murals to raise awareness of their long-standing commitment to celebrating and advancing women, we knew we wanted to create a a bold sleeve that would be equally postable. As a result, our Strong Coffee, Strong Women sleeve served up millions of impressions over the course of a month.
Fun fact: Credit to my wife, who came up with the Strong Coffee, Strong Women slogan. ⚡️