Alfred Coffee – American Airlines Partnership Coffee Sleeves

Alfred Coffee, the Los Angeles based coffee shop chain that coined and trademarked the phrase, But first, coffee, is inherently Instagrammable. So, when American Airlines asked us to design a set of collaborative coffee sleeves and murals to raise awareness of their long-standing commitment to celebrating and advancing women, we knew we wanted to create a a bold sleeve that would be equally postable. As a result, our Strong Coffee, Strong Women sleeve served up millions of impressions over the course of a month.


Alfred Cofffee ⬀
& American Airlines


Art Direction
Graphic Design

Fun fact: Credit to my wife, who came up with the Strong Coffee, Strong Women slogan. ⚡️

Watch the process: check out a time-lapse of the coffee sleeve illustration and design.